Bonk Breaker Bike Parts & Accessories
Run by two athletes, Bonk Breaker makes energy bars and chews. All products are dairy and gluten-free, and are well-reviewed for their taste. Bonk Breaker is the official energy bar for the IRONMAN triathlons and USA cycling.
The company has focused primarily on energy bars. The chews are a recent introduction, first made in 2014.
Sponsorship is broader than cycling... The company also supports runners, triathletes, and a major league baseball team.