Los Angeles, Calif. — BikeRoar.com, an independent bicycle product resource website, has hired an online marketing and content strategist, announced Chika Sakane, owner and founder.
Anthony D. Morrow, based in Los Angeles, Calif., will manage BikeRoar’s online marketing efforts in coordination with Dax Neech, Global Product Manager.
“Anthony is a perfect fit for our team as he brings deep passion for and experience in both cycling and marketing, “said Neech. “He understands our mission of connecting end consumers to local IBD’s and will certainly be able to help us reach more of them.”
Morrow brings over 20 years of traditional and online marketing experience from a breadth of industries including retail, consumer packaged goods, real estate, music and entertainment, and cycling. An avid road cyclists since “forever”, Anthony began competing in college and went on to race a few years at the pro level. In addition to his passion as athlete, he’s been greatly involved in cycling as a team leader, with sponsor relations, and assisting various cycling organizations.
“I’m excited to be part of BikeRoar’s team and am looking forward to reaching more cyclists and bike shops and bringing them together,” said Morrow. “BikeRoar.com is a fantastic resource of information for cyclists, especially when they’re looking for their next bike or cycling gear. Because it educates and then guides them into a local store that stocks a particular item, it creates a better experience – a consumer with knowledge and confidence to buy and a shop ready to deliver.”
BikeRoar is an independent product resource website, devoted to helping cyclists buy local. We pledge to work every day to make BikeRoar the ultimate source for the latest information, the nearest bike shop, the best deals available and valuable expert advice. Our mission is to provide a singular, reliable and unbiased resource where bicyclists can compare, review, find where to buy, socialize, get repair tips and find news, reviews and opinions. http://www.bikeroar.com.