Juice Lubes Bike Parts & Accessories
The Juice Lubes brand was founded in 2009 when we spotted a gap in the market for a suspension lubricant and protector product. We suddenly realised that there was a crazy situation where ourselves and our friends were happy to spend time and effort looking after a £20 chain, but on the whole, completely ignored the suspension units on there bikes that, as we are sure you know, can cost thousands!
So the search was on for a manufacturing partner who had the experience, expertise and attention to detail to help us create this product. Happily, the search didn't take as long as we feared it might and we found a company with decades of experience across all industries, including the highest levels of motor sport, who was willing to work with us. After several months of testing and refining we had our stiction-reducing, small-bump-sensitivity-improving, lubricating and protecting product.... but no name for it!
To cut a long story short, everything we came up with for a week was utter crap and then in a moment of pure frustration Chaz suggested we go for "Forking Good Love Juice". Two minutes later this had been refined (for better or for worse) to the brand name of Juice Lubes with the product being Fork Juice - The Forking Good Suspension Lubricant and it has been raising smiles ever since!
Fast forward to 2013 and Juice Lubes is used by tens of thousands of people all over the world and is now the most complete range of bicycle maintenance products available from one single brand today. We are very proud of the whole range and continue to refine, test and improve all items all the time with the help of our test pilots and, for 2013 onwards, our race teams - please do come over and say hello at any races you see us at and we will be more than happy to go give you a sample of our products to try out and give you a hand where we can.